Secret Source Marketing | Marketing Agency in Software & Professionals
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Helen

Recent Posts

What do you get your CEO for Christmas?

Posted by Helen on Wednesday, December 5, 2018

 

What can you give to the person who already has everything? Secret (Source) Santa think we have the answer. It is not necessarily what you may imagine (socks, wine, golf clubs etc) but things that are a lot more useful. 

Topics: Sales Leader, Lead Generation, Marketing, sales automation, sales strategy, NLP, inbound, frictionless

Are you suffering from a whack-a-mole sales strategy?

Posted by Helen on Monday, November 26, 2018

 

Whack-a-mole sales strategy definition: A transactional phase. To be reactive to tasks and activities to the extent you often go to work with the mind set of not structuring your day/week but instead resigned to the fact that you will be fielding, questions, enquiries and problems all day, week or month.   

Topics: Sales Leader, Lead Generation, Marketing, sales automation, sales strategy

Top tips for buying a new website

Posted by Helen on Friday, November 23, 2018

 

Is your current website looking old and tired?

 

Is it failing to deliver leads and your potential customers are going to your rivals instead?

 

It sounds like it may be time for you to get a new website. Before you embark on your project, read our top tips for getting it right: 

 

Topics: Websites

Why your website must be optimised for mobile

Posted by Helen on Monday, October 22, 2018

 

Increasingly people are using mobile phones as their go-to device for searching online. In the UK alone nearly 40% use this as their preferred optionSo, if you’re not optimised, you could be losing almost half of your potential traffic! 

How to align sales and marketing

Posted by Helen on Monday, October 15, 2018

 

It sounds obvious that sales and marketing in any business should be working together as they share the same common goal, which is revenue growth. However, there is usually conflict between the two departments instead of unity. Often sales blame marketing for poor lead quality and marketing feels that sales don’t make the most of the leads they’ve supplied.

How to find out who your customers really are

Posted by Helen on Monday, October 8, 2018

 

Marketing strategy usually starts with determining what it is your customers want. But do you really know who your customers are?  

 

For maximum return on investment, your plans need to be based on what your potential buyers are actively searching for and need help and information on. Otherwise your ideal customers will inevitably end up being attracted to one of your competitors rather than to your business.  

Why your business needs wow moments

Posted by Helen on Monday, October 1, 2018

 

In our recent blog Want to create a frictionless business? we shared with you some of the top insights from Inbound 2018 that we attended in Boston.  

 

One of the key learnings from the event was that for businesses to flourish and grow, the focus has to be on delighting customers. This will deliver your biggest return on investment and ensuring you incorporate wow moments will be vital for success going forward. 

Inbound versus outbound marketing

Posted by Helen on Monday, September 24, 2018

 

You are likely to be familiar with the terms inbound and outbound marketing but may be unsure which is the best for your business and how to allocate your budget and resources proportionately. 

 

Both forms of marketing are used to drive customers to your door, but they do it in very different ways. 

Want to create a frictionless business?

Posted by Helen on Friday, September 14, 2018

 

Secret Source Marketing were lucky enough to attend Inbound 2018 in Boston USA, listening and meeting some of the finest brains in business. We picked up some extremely valuable insights that you might like to consider when going for growth 

 

Quality versus quantity content marketing

Posted by Helen on Monday, July 30, 2018

 

It can be easy when planning content to become fixated with getting as many blogs, articles, whitepapers, ebooks etc out to market. Business owners, commercial or sales leaders often have a number in mind which usually includes high volume that warrants the resources and costs. However, this can sometimes come at the cost of quality and by bombarding the marketplace you risk turning off your audience.

 

So what's the answer? We have listed 4 best practice tips to follow so you can have both the volume you need without compromising quality.

 

You know what GDPR is...but don't forget PECR

Posted by Helen on Friday, June 22, 2018

 

In May, organisations across Europe and beyond were frantically trying to get their houses in order before the General Data Protection Regulation (GDPR) came into force. Whilst an important step-change for data protection, it overshadowed the long-standing Privacy and Electronic Communications Regulation (PECR).