Secret Source Marketing | Marketing Agency in Software & Professionals
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Spelling mistakes accidentally on purpose

Posted by Nick Carlson on Friday, August 3, 2018

 

Many professionals would recoil in horror at the idea of spelling mistakes being used deliberately as a marketing device but it does happen. Most people would ignore the mistake and quickly move on, but there are enough grammar perfectionists out there who will blog about it and discuss it, for it to be a worthwhile ploy for some. 

 

Quality versus quantity content marketing

Posted by Helen on Monday, July 30, 2018

 

It can be easy when planning content to become fixated with getting as many blogs, articles, whitepapers, ebooks etc out to market. Business owners, commercial or sales leaders often have a number in mind which usually includes high volume that warrants the resources and costs. However, this can sometimes come at the cost of quality and by bombarding the marketplace you risk turning off your audience.

 

So what's the answer? We have listed 4 best practice tips to follow so you can have both the volume you need without compromising quality.

 

Why your business needs marketing automation

Posted by Nick Carlson on Friday, July 6, 2018

 

Whatever the size or nature of your business, there are lots of moving parts. You still need to keep engaged with your marketplace; the people who don’t know you, nurturing prospects, retaining clients and incentivising business partners.  

 

Marketing automation systems, used by millions of companies globally, manage tasks such as e-mails and social media updates, ensuring tailored, relevant messaging and are proven to professionalise the process, save time and provide valuable insights. 

 

It’s easy to understand why companies in a high growth mode or are large enough to fund and run such a system would consider the investment this involves. However, start-ups and companies who need to re-evaluate their marketplace are also increasingly turning to automation systems to help with their strategy. 

Top tips for buying a new website

Posted by Helen on Friday, June 29, 2018

 

Is your current website looking old and tired?

 

Is it failing to deliver leads and your potential customers are going to your rivals instead?

 

It sounds like it may be time for you to get a new website. Before you embark on your project, read our top tips for getting it right: 

 

You know what GDPR is...but don't forget PECR

Posted by Helen on Friday, June 22, 2018

 

In May, organisations across Europe and beyond were frantically trying to get their houses in order before the General Data Protection Regulation (GDPR) came into force. Whilst an important step-change for data protection, it overshadowed the long-standing Privacy and Electronic Communications Regulation (PECR).  

Key benefits of employing contingent marketing talent

Posted by Jay on Friday, June 15, 2018

 

With contingent workers (freelancers, independent contractors and consultants) on the rise in many industries, there has been a shift that allows businesses to draft in specialist skills where it would have been otherwise too expensive or unjustifiable to hire a full time employee.

 

How to avoid the biggest marketing budget mistakes

Posted by Nick Carlson on Friday, June 8, 2018

 

Assigning budget to marketing activity has often been seen as laborious, un-scientific and seemingly arbituary. Whilst spend for other business areas such as HR and IT can see return on investment almost immediately, marketing spend is a dark art. Whilst no two businesses are the same, our combined experience in B2B organisations of over 50 years has shown some trends in how marketing budgets are managed. 

Topics: CEO, Sales Leader, Budget

Our essential guide to GDPR is here!

Posted by Jay on Tuesday, May 29, 2018

 

What to look for in new CRM

Posted by Jay on Wednesday, May 2, 2018

 

If you're trying to transition away from spreadsheets, have outgrown your current CRM or are just plain fed up with your existing system, then it’s time to look at alternative solutions!

Successful lead generation

Posted by Jay on Tuesday, November 28, 2017

Lead generation for software companies has been turned on its head. Emails and cold calling are less effective and while there's still a place for events that deliver qualified sales leads, your buyers are online and it's where your rivals are and where you need to be.