Whatever the size or nature of your business, there are lots of moving parts. You still need to keep engaged with your marketplace; the people who don’t know you, nurturing prospects, retaining clients and incentivising business partners.
Marketing automation systems, used by millions of companies globally, manage tasks such as e-mails and social media updates, ensuring tailored, relevant messaging and are proven to professionalise the process, save time and provide valuable insights.
It’s easy to understand why companies in a high growth mode or are large enough to fund and run such a system would consider the investment this involves. However, start-ups and companies who need to re-evaluate their marketplace are also increasingly turning to automation systems to help with their strategy.