Secret Source Marketing | Marketing Agency in Software & Professionals
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You have a website, but is it performing?

Posted by Jay on Wednesday, April 3, 2019

Your website is your business. Representing your brand, products and services. You cannot afford to get it wrong.

As the first impression potential customers will have of your business, this simple guide will help you convert more viewers into leads and achieve the business you are looking for.

Topics: Design, Marketing, inbound, engagement, growth, website

How to protect your website from attack

Posted by Helen on Wednesday, February 27, 2019

 

Website attacks by hackers are on the increase and it doesn’t matter whether yours is a small start-up or a huge organisation. Whatever the size, you can be vulnerable to cybersecurity incidents involving malicious malware.  

Topics: Marketing, inbound, growth, cybersecurity, website

How to align sales and marketing

Posted by Helen on Monday, February 25, 2019

 

It sounds obvious that sales and marketing in any business should be working together as they share the same common goal, which is revenue growth. However, there is usually conflict between the two departments instead of unity. Often sales blame marketing for poor lead quality and marketing feels that sales don’t make the most of the leads they’ve supplied.

Top ten books CEOs must read this year

Posted by Helen on Monday, February 18, 2019

 

The world over CEOs are always busy people. So, it’s surprising how they ever find the time in their packed schedules for self-development. However, we’ve found that the most dynamic business leaders we’ve worked with are always looking towards improvement, reflection and finding new ways of thinking to give them the edge.  

 

Topics: Marketing, inbound, growth, development

7 ways to grow better, not just bigger!

Posted by Helen on Monday, February 4, 2019

 

As a business, of course you want to succeed and grow, but these days it isn’t enough just to grow, we must grow better.  

 

Topics: Marketing, frictionless, inbound, strategy, growth

How to choose the right social media for your business

Posted by Helen on Wednesday, January 23, 2019

 

Harnessing the power of social media is vital for businesses wanting to engage with potential customers and to build brand awareness and grow. 

 

Deciding which platforms to use is your starting base. Where does your target audience spend their time online and which will work for showcasing your particular product or service?

Topics: Marketing, inbound, social, social media, strategy, engagement, content, personas

How to identify a growth agency from a traditional agency

Posted by Helen on Wednesday, January 16, 2019

 

You have no doubt heard the term 'growth agency' before, but do you know how these differ from a traditional marketing agency?

New Year's resolutions for business leaders

Posted by Helen on Monday, January 7, 2019

 

Now that the Christmas break is over and everyone’s back at work, hopefully you’re looking forward to a brand-new year in which to press onwards towards more growth and success.

Topics: Marketing, Sales Leader, Lead Generation, sales strategy, sales automation, NLP, frictionless, inbound

What do you get your CEO for Christmas?

Posted by Helen on Wednesday, December 5, 2018

 

What can you give to the person who already has everything? Secret (Source) Santa think we have the answer. It is not necessarily what you may imagine (socks, wine, golf clubs etc) but things that are a lot more useful. 

Topics: Marketing, Sales Leader, Lead Generation, sales strategy, sales automation, NLP, frictionless, inbound

Are you suffering from a whack-a-mole sales strategy?

Posted by Helen on Monday, November 26, 2018

 

Whack-a-mole sales strategy definition: A transactional phase. To be reactive to tasks and activities to the extent you often go to work with the mind set of not structuring your day/week but instead resigned to the fact that you will be fielding, questions, enquiries and problems all day, week or month.   

Topics: Marketing, Sales Leader, Lead Generation, sales strategy, sales automation

Top tips for buying a new website

Posted by Helen on Friday, November 23, 2018

 

Is your current website looking old and tired?

 

Is it failing to deliver leads and your potential customers are going to your rivals instead?

 

It sounds like it may be time for you to get a new website. Before you embark on your project, read our top tips for getting it right: 

 

Topics: Websites

Signs you need an automation system

Posted by Nick Carlson on Monday, November 5, 2018

 

Your time in a working day is precious and you’ll want to maximise this and work as efficiently as possible. If you feel that your business isn’t growing quickly enough and recognise the signs below, then it’s time to take action!

 

What to do when a customer leaves you

Posted by Nick Carlson on Monday, October 29, 2018

 

A customer deciding to leave you is never nice, but it happens. They had their reasons and chose to move away from you and whatever product, service or relationship you had. Perhaps it had been coming for a while, maybe it was out of the blue, but how do you react and what should you do? 

Why your website must be optimised for mobile

Posted by Helen on Monday, October 22, 2018

 

Increasingly people are using mobile phones as their go-to device for searching online. In the UK alone nearly 40% use this as their preferred optionSo, if you’re not optimised, you could be losing almost half of your potential traffic! 

How to find out who your customers really are

Posted by Helen on Monday, October 8, 2018

 

Marketing strategy usually starts with determining what it is your customers want. But do you really know who your customers are?  

 

For maximum return on investment, your plans need to be based on what your potential buyers are actively searching for and need help and information on. Otherwise your ideal customers will inevitably end up being attracted to one of your competitors rather than to your business.  

Why your business needs wow moments

Posted by Helen on Monday, October 1, 2018

 

In our recent blog Want to create a frictionless business? we shared with you some of the top insights from Inbound 2018 that we attended in Boston.  

 

One of the key learnings from the event was that for businesses to flourish and grow, the focus has to be on delighting customers. This will deliver your biggest return on investment and ensuring you incorporate wow moments will be vital for success going forward. 

Inbound versus outbound marketing

Posted by Helen on Monday, September 24, 2018

 

You are likely to be familiar with the terms inbound and outbound marketing but may be unsure which is the best for your business and how to allocate your budget and resources proportionately. 

 

Both forms of marketing are used to drive customers to your door, but they do it in very different ways. 

Want to create a frictionless business?

Posted by Helen on Friday, September 14, 2018

 

Secret Source Marketing were lucky enough to attend Inbound 2018 in Boston USA, listening and meeting some of the finest brains in business. We picked up some extremely valuable insights that you might like to consider when going for growth 

 

Spelling mistakes accidentally on purpose

Posted by Nick Carlson on Friday, August 3, 2018

 

Many professionals would recoil in horror at the idea of spelling mistakes being used deliberately as a marketing device but it does happen. Most people would ignore the mistake and quickly move on, but there are enough grammar perfectionists out there who will blog about it and discuss it, for it to be a worthwhile ploy for some. 

 

Quality versus quantity content marketing

Posted by Helen on Monday, July 30, 2018

 

It can be easy when planning content to become fixated with getting as many blogs, articles, whitepapers, ebooks etc out to market. Business owners, commercial or sales leaders often have a number in mind which usually includes high volume that warrants the resources and costs. However, this can sometimes come at the cost of quality and by bombarding the marketplace you risk turning off your audience.

 

So what's the answer? We have listed 4 best practice tips to follow so you can have both the volume you need without compromising quality.

 

Why your business needs marketing automation

Posted by Nick Carlson on Friday, July 6, 2018

 

Whatever the size or nature of your business, there are lots of moving parts. You still need to keep engaged with your marketplace; the people who don’t know you, nurturing prospects, retaining clients and incentivising business partners.  

 

Marketing automation systems, used by millions of companies globally, manage tasks such as e-mails and social media updates, ensuring tailored, relevant messaging and are proven to professionalise the process, save time and provide valuable insights. 

 

It’s easy to understand why companies in a high growth mode or are large enough to fund and run such a system would consider the investment this involves. However, start-ups and companies who need to re-evaluate their marketplace are also increasingly turning to automation systems to help with their strategy. 

You know what GDPR is...but don't forget PECR

Posted by Helen on Friday, June 22, 2018

 

In May, organisations across Europe and beyond were frantically trying to get their houses in order before the General Data Protection Regulation (GDPR) came into force. Whilst an important step-change for data protection, it overshadowed the long-standing Privacy and Electronic Communications Regulation (PECR).  

Key benefits of employing contingent marketing talent

Posted by Jay on Friday, June 15, 2018

 

With contingent workers (freelancers, independent contractors and consultants) on the rise in many industries, there has been a shift that allows businesses to draft in specialist skills where it would have been otherwise too expensive or unjustifiable to hire a full time employee.

 

How to avoid the biggest marketing budget mistakes

Posted by Nick Carlson on Friday, June 8, 2018

 

Assigning budget to marketing activity has often been seen as laborious, un-scientific and seemingly arbituary. Whilst spend for other business areas such as HR and IT can see return on investment almost immediately, marketing spend is a dark art. Whilst no two businesses are the same, our combined experience in B2B organisations of over 50 years has shown some trends in how marketing budgets are managed. 

Topics: CEO, Sales Leader, Budget

Our essential guide to GDPR is here!

Posted by Jay on Tuesday, May 29, 2018

 

What to look for in new CRM

Posted by Jay on Wednesday, May 2, 2018

 

If you're trying to transition away from spreadsheets, have outgrown your current CRM or are just plain fed up with your existing system, then it’s time to look at alternative solutions!

Successful lead generation

Posted by Jay on Tuesday, November 28, 2017

Lead generation for software companies has been turned on its head. Emails and cold calling are less effective and while there's still a place for events that deliver qualified sales leads, your buyers are online and it's where your rivals are and where you need to be.

 

Not enough sales leads to hit the revenue target?

Posted by Jay on Wednesday, November 15, 2017

 

Increase sales qualified leads by 50% in your software company

Lead generation for software companies can be unpredictable. If you need more leads to feed the sales engine, read on. SaaS products have driven the proliferation of new entrants into the market which means your buyers no longer have a shortlist of providers and instead start their search online for software solutions.

Your Go-To Business Report for Marketing and Sales Research

Posted by Jay on Wednesday, October 25, 2017

Consumer habits are changing ... drastically. That's the driving force behind inbound, after all. What your customers want today is different than what they wanted 10 years ago. That means we must change the way we market and sell to match the way people actually want to shop and buy.

How To: Achieve Your Year-End Targets

Posted by Jay on Thursday, September 14, 2017

As the countdown begins towards year-end, CEOs, Sales Leaders and Financial Directors are in a furious race to ensure that in-year targets are achieved by their sales and marketing teams. There are two key challenges that business leaders are facing to achieve this objective; not enough momentum, and not enough of the right leads.