Secret Source Marketing | Marketing Agency in Software & Professionals
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Why your business needs marketing automation

Posted by Nick Carlson on Friday, July 6, 2018

 

Whatever the size or nature of your business, there are lots of moving parts. You still need to keep engaged with your marketplace; the people who don’t know you, nurturing prospects, retaining clients and incentivising business partners.  

 

Marketing automation systems, used by millions of companies globally, manage tasks such as e-mails and social media updates, ensuring tailored, relevant messaging and are proven to professionalise the process, save time and provide valuable insights. 

 

It’s easy to understand why companies in a high growth mode or are large enough to fund and run such a system would consider the investment this involves. However, start-ups and companies who need to re-evaluate their marketplace are also increasingly turning to automation systems to help with their strategy. 

Top tips for buying a new website

Posted by Helen on Friday, June 29, 2018

 

Is your current website looking old and tired?

 

Is it failing to deliver leads and your potential customers are going to your rivals instead?

 

It sounds like it may be time for you to get a new website. Before you embark on your project, read our top tips for getting it right: 

 

You know what GDPR is...but don't forget PECR

Posted by Helen on Friday, June 22, 2018

 

In May, organisations across Europe and beyond were frantically trying to get their houses in order before the General Data Protection Regulation (GDPR) came into force. Whilst an important step-change for data protection, it overshadowed the long-standing Privacy and Electronic Communications Regulation (PECR).  

Key benefits of employing contingent marketing talent

Posted by Jay on Friday, June 15, 2018

 

With contingent workers (freelancers, independent contractors and consultants) on the rise in many industries, there has been a shift that allows businesses to draft in specialist skills where it would have been otherwise too expensive or unjustifiable to hire a full time employee.

 

How to avoid the biggest marketing budget mistakes

Posted by Nick Carlson on Friday, June 8, 2018

 

Assigning budget to marketing activity has often been seen as laborious, un-scientific and seemingly arbituary. Whilst spend for other business areas such as HR and IT can see return on investment almost immediately, marketing spend is a dark art. Whilst no two businesses are the same, our combined experience in B2B organisations of over 50 years has shown some trends in how marketing budgets are managed. 

Topics: CEO, Sales Leader, Budget

Our essential guide to GDPR is here!

Posted by Jay on Tuesday, May 29, 2018

 

What to look for in new CRM

Posted by Jay on Wednesday, May 2, 2018

 

If you're trying to transition away from spreadsheets, have outgrown your current CRM or are just plain fed up with your existing system, then it’s time to look at alternative solutions!

Successful lead generation

Posted by Jay on Tuesday, November 28, 2017

Lead generation for software companies has been turned on its head. Emails and cold calling are less effective and while there's still a place for events that deliver qualified sales leads, your buyers are online and it's where your rivals are and where you need to be.

 

Not enough sales leads to hit the revenue target?

Posted by Jay on Wednesday, November 15, 2017

 

Increase sales qualified leads by 50% in your software company

Lead generation for software companies can be unpredictable. If you need more leads to feed the sales engine, read on. SaaS products have driven the proliferation of new entrants into the market which means your buyers no longer have a shortlist of providers and instead start their search online for software solutions.

Your Go-To Business Report for Marketing and Sales Research

Posted by Jay on Wednesday, October 25, 2017

Consumer habits are changing ... drastically. That's the driving force behind inbound, after all. What your customers want today is different than what they wanted 10 years ago. That means we must change the way we market and sell to match the way people actually want to shop and buy.