We explore how for investors and advisors making acquisitions, using Natural Language Processing can surface some of what often lies undiscovered.
When navigating effectively, fixing your position involves using multiple points of reference, that helps you to build the most accurate picture of your location and can determine your direction of travel. In business, data and market intelligence works a lot the same. Companies with the most accurate points of reference are more likely to make a more informed decision about their direction for the business than those without.
Topics:
CEO,
Sales Leader,
sales strategy,
inboundmarketing,
marketingagency,
leadgeneration,
secretsource,
contentwriting,
salesdirector,
Sales Manager,
salesleads,
Sales Director,
mergers,
due diligence,
acquisition,
coporate intelligence,
merger,
mergers&acquisitions,
M&A Activity,
M&A process,
acquisitions,
financial director,
M&A,
mergers and acquisitions process,
M&A research,
mergers and acquisitions step process
Your organisation relies on your sales activities to help grow the business. You may be a confident person but how confident are you with the sales processes around you? We asked Sales Leaders what advice they would give to fellow Sales Professionals to help them with their confidence in the sales process. Below are four items to check. Why not download the free sales plan below?
Topics:
CEO,
Sales Leader,
sales strategy,
social media,
inboundmarketing,
marketingagency,
instagram,
leadgeneration,
secretsource,
contentwriting,
salesdirector,
Sales Manager,
salesleads,
Sales Director
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13 Tips below to help you get the most out of using Instagram for your business.
Topics:
Design,
CEO,
sales strategy,
social media,
website,
inboundmarketing,
marketingagency,
instagram
Don't let these horrors haunt your website this Halloween. Here are 6 scary things that keep Secret Source awake at night!
Topics:
Design,
Marketing,
inbound,
engagement,
growth,
website
Your website is your business. Representing your brand, products and services. You cannot afford to get it wrong.
As the first impression potential customers will have of your business, this simple guide will help you convert more viewers into leads and achieve the business you are looking for.
Topics:
Design,
Marketing,
inbound,
engagement,
growth,
website
Website attacks by hackers are on the increase and it doesn’t matter whether yours is a small start-up or a huge organisation. Whatever the size, you can be vulnerable to cybersecurity incidents involving malicious malware.
Topics:
Marketing,
inbound,
growth,
cybersecurity,
website
It sounds obvious that sales and marketing in any business should be working together as they share the same common goal, which is revenue growth. However, there is usually conflict between the two departments instead of unity. Often sales blame marketing for poor lead quality and marketing feels that sales don’t make the most of the leads they’ve supplied.
The world over CEOs are always busy people. So, it’s surprising how they ever find the time in their packed schedules for self-development. However, we’ve found that the most dynamic business leaders we’ve worked with are always looking towards improvement, reflection and finding new ways of thinking to give them the edge.
Topics:
Marketing,
inbound,
growth,
development
As a business, of course you want to succeed and grow, but these days it isn’t enough just to grow, we must grow better.
Topics:
Marketing,
frictionless,
inbound,
strategy,
growth
Harnessing the power of social media is vital for businesses wanting to engage with potential customers and to build brand awareness and grow.
Deciding which platforms to use is your starting base. Where does your target audience spend their time online and which will work for showcasing your particular product or service?
Topics:
Marketing,
inbound,
social,
social media,
strategy,
engagement,
content,
personas
You have no doubt heard the term 'growth agency' before, but do you know how these differ from a traditional marketing agency?
Now that the Christmas break is over and everyone’s back at work, hopefully you’re looking forward to a brand-new year in which to press onwards towards more growth and success.
Topics:
Marketing,
Sales Leader,
Lead Generation,
sales strategy,
sales automation,
NLP,
frictionless,
inbound
What can you give to the person who already has everything? Secret (Source) Santa think we have the answer. It is not necessarily what you may imagine (socks, wine, golf clubs etc) but things that are a lot more useful.
Topics:
Marketing,
Sales Leader,
Lead Generation,
sales strategy,
sales automation,
NLP,
frictionless,
inbound
Whack-a-mole sales strategy definition: A transactional phase. To be reactive to tasks and activities to the extent you often go to work with the mind set of not structuring your day/week but instead resigned to the fact that you will be fielding, questions, enquiries and problems all day, week or month.
Topics:
Marketing,
Sales Leader,
Lead Generation,
sales strategy,
sales automation
Is your current website looking old and tired?
Is it failing to deliver leads and your potential customers are going to your rivals instead?
It sounds like it may be time for you to get a new website. Before you embark on your project, read our top tips for getting it right:
Topics:
Websites
Your time in a working day is precious and you’ll want to maximise this and work as efficiently as possible. If you feel that your business isn’t growing quickly enough and recognise the signs below, then it’s time to take action!
A customer deciding to leave you is never nice, but it happens. They had their reasons and chose to move away from you and whatever product, service or relationship you had. Perhaps it had been coming for a while, maybe it was out of the blue, but how do you react and what should you do?
Increasingly people are using mobile phones as their go-to device for searching online. In the UK alone nearly 40% use this as their preferred option. So, if you’re not optimised, you could be losing almost half of your potential traffic!
Marketing strategy usually starts with determining what it is your customers want. But do you really know who your customers are?
For maximum return on investment, your plans need to be based on what your potential buyers are actively searching for and need help and information on. Otherwise your ideal customers will inevitably end up being attracted to one of your competitors rather than to your business.
In our recent blog Want to create a frictionless business? we shared with you some of the top insights from Inbound 2018 that we attended in Boston.
One of the key learnings from the event was that for businesses to flourish and grow, the focus has to be on delighting customers. This will deliver your biggest return on investment and ensuring you incorporate wow moments will be vital for success going forward.
You are likely to be familiar with the terms inbound and outbound marketing but may be unsure which is the best for your business and how to allocate your budget and resources proportionately.
Both forms of marketing are used to drive customers to your door, but they do it in very different ways.
Secret Source Marketing were lucky enough to attend Inbound 2018 in Boston USA, listening and meeting some of the finest brains in business. We picked up some extremely valuable insights that you might like to consider when going for growth.
Many professionals would recoil in horror at the idea of spelling mistakes being used deliberately as a marketing device but it does happen. Most people would ignore the mistake and quickly move on, but there are enough grammar perfectionists out there who will blog about it and discuss it, for it to be a worthwhile ploy for some.
It can be easy when planning content to become fixated with getting as many blogs, articles, whitepapers, ebooks etc out to market. Business owners, commercial or sales leaders often have a number in mind which usually includes high volume that warrants the resources and costs. However, this can sometimes come at the cost of quality and by bombarding the marketplace you risk turning off your audience.
So what's the answer? We have listed 4 best practice tips to follow so you can have both the volume you need without compromising quality.
Whatever the size or nature of your business, there are lots of moving parts. You still need to keep engaged with your marketplace; the people who don’t know you, nurturing prospects, retaining clients and incentivising business partners.
Marketing automation systems, used by millions of companies globally, manage tasks such as e-mails and social media updates, ensuring tailored, relevant messaging and are proven to professionalise the process, save time and provide valuable insights.
It’s easy to understand why companies in a high growth mode or are large enough to fund and run such a system would consider the investment this involves. However, start-ups and companies who need to re-evaluate their marketplace are also increasingly turning to automation systems to help with their strategy.
In May, organisations across Europe and beyond were frantically trying to get their houses in order before the General Data Protection Regulation (GDPR) came into force. Whilst an important step-change for data protection, it overshadowed the long-standing Privacy and Electronic Communications Regulation (PECR).
With contingent workers (freelancers, independent contractors and consultants) on the rise in many industries, there has been a shift that allows businesses to draft in specialist skills where it would have been otherwise too expensive or unjustifiable to hire a full time employee.
Assigning budget to marketing activity has often been seen as laborious, un-scientific and seemingly arbituary. Whilst spend for other business areas such as HR and IT can see return on investment almost immediately, marketing spend is a dark art. Whilst no two businesses are the same, our combined experience in B2B organisations of over 50 years has shown some trends in how marketing budgets are managed.
Topics:
CEO,
Sales Leader,
Budget
