Secret Source Marketing | Marketing Agency in Software & Professionals
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What do you get your CEO for Christmas?

Posted by Helen on Wednesday, December 5, 2018

 

What can you give to the person who already has everything? Secret (Source) Santa think we have the answer. It is not necessarily what you may imagine (socks, wine, golf clubs etc) but things that are a lot more useful. 

Topics: Sales Leader, Lead Generation, Marketing, sales automation, sales strategy, NLP, inbound, frictionless

Are you suffering from a whack-a-mole sales strategy?

Posted by Helen on Monday, November 26, 2018

 

Whack-a-mole sales strategy definition: A transactional phase. To be reactive to tasks and activities to the extent you often go to work with the mind set of not structuring your day/week but instead resigned to the fact that you will be fielding, questions, enquiries and problems all day, week or month.   

Topics: Sales Leader, Lead Generation, Marketing, sales automation, sales strategy

How to avoid the biggest marketing budget mistakes

Posted by Nick Carlson on Friday, June 8, 2018

 

Assigning budget to marketing activity has often been seen as laborious, un-scientific and seemingly arbituary. Whilst spend for other business areas such as HR and IT can see return on investment almost immediately, marketing spend is a dark art. Whilst no two businesses are the same, our combined experience in B2B organisations of over 50 years has shown some trends in how marketing budgets are managed. 

Topics: CEO, Sales Leader, Budget

How To: Get Your Brand on the Shortlist!

Posted by Jay on Thursday, August 24, 2017

To get on the shortlist, you will be competing against other organisations offering a product or service that is very much comparable to yours on the exterior.

Topics: Lead Generation, Marketing, Sales Leader

Rate My Business! Why You Need Google Reviews

Posted by Jay on Wednesday, June 28, 2017

Appearing in organic searches, reviews are increasingly important to your search rankings. Not only does it appear that Google is giving greater weighting to businesses that are receiving reviews, it seems that star ratings from third party review sites are taken into consideration.

Topics: Marketing, Sales Leader, Lead Generation

Three Hacks to Better Productivity

Posted by Jay on Thursday, March 2, 2017

In our always-on, anywhere, anytime, mobile culture, we are constantly trying to find new ways of getting more time. Whilst we may have exactly the same hours in a day as Einstein, Aristotle and Edison, we are dealing with an unprecedented number of priorities and distractions.

Topics: CEO, Sales Leader, Marketing