As the first impression potential customers will have of your business, this simple guide will help you convert more viewers into leads and achieve the business you are looking for.
Website attacks by hackers are on the increase and it doesn’t matter whether yours is a small start-up or a huge organisation. Whatever the size, you can be vulnerable to cybersecurity incidents involving malicious malware.
The world over CEOs are always busy people. So, it’s surprising how they ever find the time in their packed schedules for self-development. However, we’ve found that the most dynamic business leaders we’ve worked with are always looking towards improvement, reflection and finding new ways of thinking to give them the edge.
As a business, of course you want to succeed and grow, but these days it isn’t enough just to grow, we must grow better.
Harnessing the power of social media is vital for businesses wanting to engage with potential customers and to build brand awareness and grow.
Deciding which platforms to use is your starting base. Where does your target audience spend their time online and which will work for showcasing your particular product or service?
Now that the Christmas break is over and everyone’s back at work, hopefully you’re looking forward to a brand-new year in which to press onwards towards more growth and success.
What can you give to the person who already has everything? Secret (Source) Santa think we have the answer. It is not necessarily what you may imagine (socks, wine, golf clubs etc) but things that are a lot more useful.
Whack-a-mole sales strategy definition: A transactional phase. To be reactive to tasks and activities to the extent you often go to work with the mind set of not structuring your day/week but instead resigned to the fact that you will be fielding, questions, enquiries and problems all day, week or month.
To get on the shortlist, you will be competing against other organisations offering a product or service that is very much comparable to yours on the exterior.
The changing behaviours of people mean that traditional marketing campaigns such as cold calls, cold emails and snail mail are being tuned out. This disruption in marketing means that customers are opting to seek out the information we need ourselves.
Imagery plays an important role in design, but the cost of some stock imagery sites has created a barrier. Moreover, affordable stock photography can result in cliched and tacky images.
Thankfully, there is an increasing number of websites offering beautiful photography for free. This is made possible as they use images that are free from copyright restrictions or licensed under creative commons public domain dedication.
Appearing in organic searches, reviews are increasingly important to your search rankings. Not only does it appear that Google is giving greater weighting to businesses that are receiving reviews, it seems that star ratings from third party review sites are taken into consideration.
Everyday, YouTube videos generate billions of views of hundreds of millions of hours of footage. This doesn't include videos hosted on other platforms.
With such a large audience, can you afford not to use video in your marketing activities?
A great cuppa is about the right combination of brewing time, sugar and milk. Marketing is no different. From understanding your available tools and ingredients to knowing what your customer needs, getting the perfect combination of tactics will help you to achieve your objectives and grow your pipeline.
In our always-on, anywhere, anytime, mobile culture, we are constantly trying to find new ways of getting more time. Whilst we may have exactly the same hours in a day as Einstein, Aristotle and Edison, we are dealing with an unprecedented number of priorities and distractions.