Secret Source Marketing | Marketing Agency in Software & Professionals
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7 ways to grow better, not just bigger!

Posted by Helen on Monday, February 4, 2019

 

As a business, of course you want to succeed and grow, but these days it isn’t enough just to grow, we must grow better.  

 

Topics: Marketing, inbound, growth, frictionless, strategy

How to choose the right social media for your business

Posted by Helen on Wednesday, January 23, 2019

 

Harnessing the power of social media is vital for businesses wanting to engage with potential customers and to build brand awareness and grow. 

 

Deciding which platforms to use is your starting base. Where does your target audience spend their time online and which will work for showcasing your particular product or service?

Topics: Marketing, inbound, social, social media, content, personas, strategy, engagement

New Year's resolutions for business leaders

Posted by Helen on Monday, January 7, 2019

 

Now that the Christmas break is over and everyone’s back at work, hopefully you’re looking forward to a brand-new year in which to press onwards towards more growth and success.

Topics: Sales Leader, Lead Generation, Marketing, sales automation, sales strategy, NLP, inbound, frictionless

What do you get your CEO for Christmas?

Posted by Helen on Wednesday, December 5, 2018

 

What can you give to the person who already has everything? Secret (Source) Santa think we have the answer. It is not necessarily what you may imagine (socks, wine, golf clubs etc) but things that are a lot more useful. 

Topics: Sales Leader, Lead Generation, Marketing, sales automation, sales strategy, NLP, inbound, frictionless

Are you suffering from a whack-a-mole sales strategy?

Posted by Helen on Monday, November 26, 2018

 

Whack-a-mole sales strategy definition: A transactional phase. To be reactive to tasks and activities to the extent you often go to work with the mind set of not structuring your day/week but instead resigned to the fact that you will be fielding, questions, enquiries and problems all day, week or month.   

Topics: Sales Leader, Lead Generation, Marketing, sales automation, sales strategy

How To: Get Your Brand on the Shortlist!

Posted by Jay on Thursday, August 24, 2017

To get on the shortlist, you will be competing against other organisations offering a product or service that is very much comparable to yours on the exterior.

Topics: Lead Generation, Marketing, Sales Leader

Six Reasons to Start Your Inbound Marketing Strategy Today

Posted by Jay on Wednesday, July 19, 2017

The changing behaviours of people mean that traditional marketing campaigns such as cold calls, cold emails and snail mail are being tuned out. This disruption in marketing means that customers are opting to seek out the information we need ourselves.

Topics: Marketing

10 Websites For Beautiful and Free Stock Photography

Posted by Jay on Wednesday, July 5, 2017

Imagery plays an important role in design, but the cost of some stock imagery sites has created a barrier. Moreover, affordable stock photography can result in cliched and tacky images.

 

Thankfully, there is an increasing number of websites offering beautiful photography for free. This is made possible as they use images that are free from copyright restrictions or licensed under creative commons public domain dedication.

Topics: Design, Marketing

Rate My Business! Why You Need Google Reviews

Posted by Jay on Wednesday, June 28, 2017

Appearing in organic searches, reviews are increasingly important to your search rankings. Not only does it appear that Google is giving greater weighting to businesses that are receiving reviews, it seems that star ratings from third party review sites are taken into consideration.

Topics: Marketing, Sales Leader, Lead Generation

6 Reasons Why Your Business Needs Video

Posted by Nick Carlson on Monday, June 26, 2017

Everyday, YouTube videos generate billions of views of hundreds of millions of hours of footage. This doesn't include videos hosted on other platforms.

 

With such a large audience, can you afford not to use video in your marketing activities? 

Topics: Marketing

How Do You Like Your Tea?

Posted by Jay on Thursday, April 6, 2017

 

A great cuppa is about the right combination of brewing time, sugar and milk. Marketing is no different. From understanding your available tools and ingredients to knowing what your customer needs, getting the perfect combination of tactics will help you to achieve your objectives and grow your pipeline. 

Topics: Marketing

Three Hacks to Better Productivity

Posted by Jay on Thursday, March 2, 2017

In our always-on, anywhere, anytime, mobile culture, we are constantly trying to find new ways of getting more time. Whilst we may have exactly the same hours in a day as Einstein, Aristotle and Edison, we are dealing with an unprecedented number of priorities and distractions.

Topics: CEO, Sales Leader, Marketing