The Gartner CMO survey suggests that the average marketing spend should be 11% of total revenue. Commentators also suggest that the proportion of marketing budget versus revenue should be higher for newer companies or challenger brands. The problem is that companies are still trying to understand the best areas in which to invest their budgets. A lot has been written on digital spend versus more traditional marketing budget, but it is sometimes hard to compete and keep up with more well-established competition without huge marketing budgets.
Secret Source have been working in sales and marketing for over 20 years, both client and agency side. Therefore, we have worked with the good, the bad and the ugly when it comes to marketing budgeting. While we are not going to tell you how to spend your marketing budget, here are a few things below to consider that might help. Read and then download our FREE Marketing Budget Templates!
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We're an East Midlands Hubspot partner covering Peterborough, Cambridgeshire, Lincolnshire, Northampton and Leicestershire. We’ve been a successful Hubspot partner for over four years now. Many of us at Secret Source have been users of CRM systems for 20+ years. During that time we have seen CRM solutions come and go, or get acquired. We’ve seen the birth of marketing automation systems and, more recently, the emergence of sales automation and service automation systems. We started off just onboarding clients using Hubspot. We were very confident that our Hubspot clients were getting most out of their system. This showed and, in many examples, our clients owed a contribution of their growth to having a clear sales and marketing pipeline, clear goals and a focus in their inbound strategy and deal process. Having this coherent strategy led to healthy sales and marketing alignment. Hubspot sales and marketing automation systems aided clients to demonstrate their sales pipeline that even led to further investment or even acquisition and mergers. Life was good!
However, when we branched out with dealing with existing Hubspot users, we found a different story!
Topics:
CEO,
Sales Leader,
sales strategy,
inboundmarketing,
marketingagency,
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secretsource,
contentwriting,
salesdirector,
Sales Manager,
salesleads,
Sales Director,
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hubspot,
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