Secret Source Marketing | Marketing Agency in Software & Professionals
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Hubspot users are only using between 20-30% of the capabilities within Hubspot!

Posted by Nick Carlson on Thursday, November 28, 2019

We're an East Midlands Hubspot partner covering Peterborough, Cambridgeshire, Lincolnshire, Northampton and Leicestershire. We’ve been a successful Hubspot partner for over four years now. Many of us at Secret Source have been users of CRM systems for 20+ years. During that time we have seen CRM solutions come and go, or get acquired. We’ve seen the birth of marketing automation systems and, more recently, the emergence of sales automation and service automation systems. We started off just onboarding clients using Hubspot. We were very confident that our Hubspot clients were getting most out of their system. This showed and, in many examples, our clients owed a contribution of their growth to having a clear sales and marketing pipeline, clear goals and a focus in their inbound strategy and deal process. Having this coherent strategy led to healthy sales and marketing alignment. Hubspot sales and marketing automation systems aided clients to demonstrate their sales pipeline that even led to further investment or even acquisition and mergers. Life was good!

 

However, when we branched out with dealing with existing Hubspot users, we found a different story!

Topics: CEO, Sales Leader, sales strategy, inboundmarketing, marketingagency, leadgeneration, secretsource, contentwriting, salesdirector, Sales Manager, salesleads, Sales Director, due diligence, hubspot, hubspotcrm, hubspotgrowthsuite, hubspotcapabilities, hubspotautomation, husbpotfreecrm

Navigating Mergers & Acquisitions Process

Posted by Nick Carlson on Thursday, November 14, 2019

We explore how for investors and advisors making acquisitions, using Natural Language Processing can surface some of what often lies undiscovered.

 

When navigating effectively, fixing your position involves using multiple points of reference, that helps you to build the most accurate picture of your location and can determine your direction of travel.  In business, data and market intelligence works a lot the same. Companies with the most accurate points of reference are more likely to make a more informed decision about their direction for the business than those without. 

Topics: CEO, Sales Leader, sales strategy, inboundmarketing, marketingagency, leadgeneration, secretsource, contentwriting, salesdirector, Sales Manager, salesleads, Sales Director, mergers, due diligence, acquisition, coporate intelligence, merger, mergers&acquisitions, M&A Activity, M&A process, acquisitions, financial director, M&A, mergers and acquisitions process, M&A research, mergers and acquisitions step process