How do I outsource my marketing?

Outsourcing your marketing operations can be a great way to get expert help with your marketing strategy and execution without having to hire a full-time marketing team. Here are some steps you can take to outsource your marketing:

  1. First consider the growth strategy for your business. How steep and fast you wish your organisation to grow and what potential resources you are going to need to get there. This is one major benefit of outsourcing your marketing, because you can recognise growth quicker and in an agile way. The outsourced marketing resource can be scaled up and down depending on the velocity of business growth. 

  2. Determine your goals and budget: Before you start looking for a marketing agency or freelancer, you should determine what you want to achieve with your marketing efforts and how much you are willing to spend. There is help at hand, with dedicated outsourced marketing teams like Secret Source helping you to identify the right areas of marketing that may good to start with. 

  3. Research potential partners: Look for marketing agencies or freelancers that have experience in your industry and specialize in the areas you need help with (e.g. social media, content marketing, email marketing, SEO, etc.). You can find potential partners through online searches, referrals, or industry associations. To hear from companies who have successfully outsourced their marketing, then read these case stories here [Outsourced Marketing Case Stories] 

  4. Evaluate their expertise and experience: Once you have a list of potential partners, evaluate their expertise and experience by reviewing their portfolios, case studies, and client testimonials. This will help you determine if they are a good fit for your business. A good way to check out their background is to visit their LinkedIn profile to see their background, find example here

  5. Schedule a consultation: Reach out to the marketing agencies or freelancers you are interested in and schedule a consultation to discuss your marketing goals and needs. This will help you get a sense of their communication style and approach.

  6. Agree on scope of work and deliverables: Once you have identified a partner that you feel comfortable working with, agree on the scope of work and deliverables for your project. This should include timelines, budgets, and key performance indicators (KPIs) to measure success. For advice on relevant metrics to use, then read further articles here [Blogs on marketing metrics]

  7. Review and adjust as needed: As your project progresses, be sure to review the work and adjust as needed to ensure that your marketing efforts are meeting your goals and objectives.

Remember to communicate clearly with your outsourced marketing team to ensure a successful partnership. Good luck!

If you would like to discuss how to outsource your marketing, then speak to a Secret Source Specialist for some helpful advice. [Book Discovery Call]

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Written by Nick Carlson