Secret Source Marketing | Marketing Agency in Software & Professionals
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Nick Carlson

Recent Posts

How much should you budget for marketing in 2020? Plus FREE Budget Templates!

Posted by Nick Carlson on Friday, December 20, 2019

The Gartner CMO survey suggests that the average marketing spend should be 11% of total revenue. Commentators also suggest that the proportion of marketing budget versus revenue should be higher for newer companies or challenger brands. The problem is that companies are still trying to understand the best areas in which to invest their budgets. A lot has been written on digital spend versus more traditional marketing budget, but it is sometimes hard to compete and keep up with more well-established competition without huge marketing budgets.

 

Secret Source have been working in sales and marketing for over 20 years, both client and agency side. Therefore, we have worked with the good, the bad and the ugly when it comes to marketing budgeting. While we are not going to tell you how to spend your marketing budget, here are a few things below to consider that might help. Read and then download our FREE Marketing Budget Templates!

Topics: CEO, Sales Leader, sales strategy, inboundmarketing, marketingagency, secretsource, salesdirector, Sales Manager, salesleads, Sales Director, hubspotgrowthsuite, hubspotautomation, budget2020, marketingbudget, salesbudget, marketingbudget2020, salesbudget2020, budget templates, free marketing budget

Hubspot users are only using between 20-30% of the capabilities within Hubspot!

Posted by Nick Carlson on Thursday, November 28, 2019

We're an East Midlands Hubspot partner covering Peterborough, Cambridgeshire, Lincolnshire, Northampton and Leicestershire. We’ve been a successful Hubspot partner for over four years now. Many of us at Secret Source have been users of CRM systems for 20+ years. During that time we have seen CRM solutions come and go, or get acquired. We’ve seen the birth of marketing automation systems and, more recently, the emergence of sales automation and service automation systems. We started off just onboarding clients using Hubspot. We were very confident that our Hubspot clients were getting most out of their system. This showed and, in many examples, our clients owed a contribution of their growth to having a clear sales and marketing pipeline, clear goals and a focus in their inbound strategy and deal process. Having this coherent strategy led to healthy sales and marketing alignment. Hubspot sales and marketing automation systems aided clients to demonstrate their sales pipeline that even led to further investment or even acquisition and mergers. Life was good!

 

However, when we branched out with dealing with existing Hubspot users, we found a different story!

Topics: CEO, Sales Leader, sales strategy, inboundmarketing, marketingagency, leadgeneration, secretsource, contentwriting, salesdirector, Sales Manager, salesleads, Sales Director, due diligence, hubspot, hubspotcrm, hubspotgrowthsuite, hubspotcapabilities, hubspotautomation, husbpotfreecrm

Secrets from a Content Writer

Posted by Nick Carlson on Wednesday, November 27, 2019

 

Topics: marketingsupport, marketingprofessional, salesprofessional, seo

Rank Your World!

Posted by Nick Carlson on Thursday, November 21, 2019

 

 

No doubt you have been approached by various companies who claim that they can get you to page one of the major search engines overnight with their SEO Services?

 

They possibly can, but be aware that this is not a short term approach and can actually end up affecting your website ranking in the long term! Instead, go out and select the right partner. Here are a few things to consider; 

Topics: Sales Leader, sales strategy, marketingagency, ukbusiness, businessgrowth, websiteranking, seo, seoservices, searchengineoptimisation, marketingleader, seoranking, seodigital, ukbusinessgrowth, lincolnshireseo, cambridgeSEO, googleranking, peterboroughseo

We Salute You!

Posted by Nick Carlson on Tuesday, November 19, 2019

 

Secret Source wish to salute all those who are trying to grow facial hair for a good cause!  

 

Happy Movember!

 

To find out about all the good causes we support then please follow our social feeds.

Topics: CEO, Sales Leader, marketingagency, leadgeneration, secretsource, salesdirector, Sales Manager, salesleads, Sales Director, movember, movember2019, movemberfoundation, marketingsupport, marketingprofessional, salesprofessional

Navigating Mergers & Acquisitions Process

Posted by Nick Carlson on Thursday, November 14, 2019

We explore how for investors and advisors making acquisitions, using Natural Language Processing can surface some of what often lies undiscovered.

 

When navigating effectively, fixing your position involves using multiple points of reference, that helps you to build the most accurate picture of your location and can determine your direction of travel.  In business, data and market intelligence works a lot the same. Companies with the most accurate points of reference are more likely to make a more informed decision about their direction for the business than those without. 

Topics: CEO, Sales Leader, sales strategy, inboundmarketing, marketingagency, leadgeneration, secretsource, contentwriting, salesdirector, Sales Manager, salesleads, Sales Director, mergers, due diligence, acquisition, coporate intelligence, merger, mergers&acquisitions, M&A Activity, M&A process, acquisitions, financial director, M&A, mergers and acquisitions process, M&A research, mergers and acquisitions step process

Are You A Confident Sales Leader?

Posted by Nick Carlson on Monday, November 11, 2019

Your organisation relies on your sales activities to help grow the business. You may be a confident person but how confident are you with the sales processes around you? We asked Sales Leaders what advice they would give to fellow Sales Professionals to help them with their confidence in the sales process. Below are four items to check. Why not download the free sales plan below?  

 

Topics: CEO, Sales Leader, sales strategy, social media, inboundmarketing, marketingagency, instagram, leadgeneration, secretsource, contentwriting, salesdirector, Sales Manager, salesleads, Sales Director

Tales from a CEO: The reasons why I decided to outsource my marketing!

Posted by Nick Carlson on Wednesday, November 6, 2019

 

 

The following was written and posted on Linkedin by a CEO, who successfully ran a well known nationwide brand for years. For his new venture he decided to do things differently. He wanted to use his time wisely and so decided to outsource his marketing to Secret Source Marketing. This is his advice to other Executive Teams thinking of doing the same; 

Topics: Sales Leader, sales strategy, marketingagency, outsource, outsourcedmarketing, ukbusiness, businessgrowth, savingmoney

Does Instagram Mean Instant Success For Your Business?

Posted by Nick Carlson on Tuesday, November 5, 2019
Read these 13 Tips below to help you get the most out of using Instagram for your business. 
 

Topics: Design, CEO, sales strategy, social media, website, inboundmarketing, marketingagency, instagram

Signs you need an automation system

Posted by Nick Carlson on Monday, November 5, 2018

 

Your time in a working day is precious and you’ll want to maximise this and work as efficiently as possible. If you feel that your business isn’t growing quickly enough and recognise the signs below, then it’s time to take action!

 

What to do when a customer leaves you

Posted by Nick Carlson on Monday, October 29, 2018

 

A customer deciding to leave you is never nice, but it happens. They had their reasons and chose to move away from you and whatever product, service or relationship you had. Perhaps it had been coming for a while, maybe it was out of the blue, but how do you react and what should you do? 

Spelling mistakes accidentally on purpose

Posted by Nick Carlson on Friday, August 3, 2018

 

Many professionals would recoil in horror at the idea of spelling mistakes being used deliberately as a marketing device but it does happen. Most people would ignore the mistake and quickly move on, but there are enough grammar perfectionists out there who will blog about it and discuss it, for it to be a worthwhile ploy for some. 

 

Why your business needs marketing automation

Posted by Nick Carlson on Friday, July 6, 2018

 

Whatever the size or nature of your business, there are lots of moving parts. You still need to keep engaged with your marketplace; the people who don’t know you, nurturing prospects, retaining clients and incentivising business partners.  

 

Marketing automation systems, used by millions of companies globally, manage tasks such as e-mails and social media updates, ensuring tailored, relevant messaging and are proven to professionalise the process, save time and provide valuable insights. 

 

It’s easy to understand why companies in a high growth mode or are large enough to fund and run such a system would consider the investment this involves. However, start-ups and companies who need to re-evaluate their marketplace are also increasingly turning to automation systems to help with their strategy. 

How to avoid the biggest marketing budget mistakes

Posted by Nick Carlson on Friday, June 8, 2018

 

Assigning budget to marketing activity has often been seen as laborious, un-scientific and seemingly arbituary. Whilst spend for other business areas such as HR and IT can see return on investment almost immediately, marketing spend is a dark art. Whilst no two businesses are the same, our combined experience in B2B organisations of over 50 years has shown some trends in how marketing budgets are managed. 

Topics: CEO, Sales Leader, Budget

6 Reasons Why Your Business Needs Video

Posted by Nick Carlson on Monday, June 26, 2017

Everyday, YouTube videos generate billions of views of hundreds of millions of hours of footage. This doesn't include videos hosted on other platforms.

 

With such a large audience, can you afford not to use video in your marketing activities? 

Topics: Marketing