Your website is your business. Representing your brand, products and services. You cannot afford to get it wrong.

As the first impression potential customers will have of your business, this simple guide will help you convert more viewers into leads and achieve the business you are looking for.

With contingent workers (freelancers, independent contractors and consultants) on the rise in many industries, there has been a shift that allows businesses to draft in specialist skills where it would have been otherwise too expensive or unjustifiable to hire a full time employee.

If you're trying to transition away from spreadsheets, have outgrown your current CRM or are just plain fed up with your existing system, then it’s time to look at alternative solutions!

Lead generation for software companies has been turned on its head. Emails and cold calling are less effective and while there's still a place for events that deliver qualified sales leads, your buyers are online and it's where your rivals are and where you need to be.

Increase sales qualified leads by 50% in your software company

Lead generation for software companies can be unpredictable. If you need more leads to feed the sales engine, read on. SaaS products have driven the proliferation of new entrants into the market which means your buyers no longer have a shortlist of providers and instead start their search online for software solutions.

Consumer habits are changing ... drastically. That's the driving force behind inbound, after all. What your customers want today is different than what they wanted 10 years ago. That means we must change the way we market and sell to match the way people actually want to shop and buy.

As the countdown begins towards year-end, CEOs, Sales Leaders and Financial Directors are in a furious race to ensure that in-year targets are achieved by their sales and marketing teams. There are two key challenges that business leaders are facing to achieve this objective; not enough momentum, and not enough of the right leads.

To get on the shortlist, you will be competing against other organisations offering a product or service that is very much comparable to yours on the exterior.

As a business leader, the importance of the impending changes to data protection regulation will be no surprise. The digital economy is growing and so is the need for international consistency around data protection laws, safeguarding individuals’ personal information.

With experience using marketing automation platforms, our Source In methodology ensures our clients achieve results: 

The changing behaviours of people mean that traditional marketing campaigns such as cold calls, cold emails and snail mail are being tuned out. This disruption in marketing means that customers are opting to seek out the information we need ourselves.

Imagery plays an important role in design, but the cost of some stock imagery sites has created a barrier. Moreover, affordable stock photography can result in cliched and tacky images.

Thankfully, there is an increasing number of websites offering beautiful photography for free. This is made possible as they use images that are free from copyright restrictions or licensed under creative commons public domain dedication.

Appearing in organic searches, reviews are increasingly important to your search rankings. Not only does it appear that Google is giving greater weighting to businesses that are receiving reviews, it seems that star ratings from third party review sites are taken into consideration.

Have you ever been at a party, and been stuck with ‘that guy’ who won’t stop talking about themselves? Although we are polite, nod our heads and feign interest, we will also dive at any opportunity to walk away and warn your friends to steer clear!

A great cuppa is about the right combination of brewing time, sugar and milk. Marketing is no different. From understanding your available tools and ingredients to knowing what your customer needs, getting the perfect combination of tactics will help you to achieve your objectives and grow your pipeline. 

In our always-on, anywhere, anytime, mobile culture, we are constantly trying to find new ways of getting more time. Whilst we may have exactly the same hours in a day as Einstein, Aristotle and Edison, we are dealing with an unprecedented number of priorities and distractions.