12 Marketing Tips Insurance Companies Need To Know!

Secret Source have been working with insurers companies for over 10 years, and currently supporting some of the largest insurers and specialised brokers. Tight sales and marketing budgets need not be a barrier to growth. Below are twelve simple ideas that might help your insurance company to, 'Do More In '24!';

TIP 1. Leverage Referral Programs:

Encourage satisfied clients to refer their network, as prospects are more likely to engage with a brokerage recommended by someone they know and trust. Construct a quarterly campaign to help communicate and encourage engagement. Find out more 

"Leads generated through referral programs often have higher conversion rates compared to other acquisition channels. Research by the Wharton School of Business found that referred customers have a 16% higher lifetime value than customers acquired through other means."

TIP 2. Enhance Online Presence:

Invest in building a strong online presence through a user-friendly website and active engagement on social media platforms. Share valuable content related to insurance tips, industry news, and customer testimonials to establish credibility and attract potential clients. Need a plan? Find out more

TIP 3. Differentiate Your Brokerage

Differentiate your brokerage by positioning your brokerage as a specialist in a particular area, you can attract clients seeking expertise and coverage options tailored to their specific requirements. Find out more

TIP 4. Using Video

Video comes in all shapes and forms. You don't need to be the next Stephen Spielberg to produce good quality, honest footage that can get across how helpful your Insurance company to prospective customers. All it needs is some thought and planning to establish and execute on a consistent programme of video content each month.

TIP 5. Pick An Audience

By focussing on a particular market segment and talking directly to that segment will help set you apart. By demonstrating that you truly understand how to help people in your defined chosen market, speaking their vernacular and fixing their challenges, will build your authority and reassurance in the sector. 

"Focusing on one sector, is not about limiting your vision but channelling your expertise to illuminate the path of those who seek clarity and protection within that segment." (Source: Secret Source Marketing)

TIP 6. Webinars & Workshops

By hosting webinars or workshops on various insurance topics to educate potential customers and showcase your expertise. Your insurance company needs to make the content compelling to distract people from their day-to-day work and get them to take notice. Rather than talk at them, why not offer incentives, leave-behinds and information they can use. This doesn't have to be discounts, but instead value added assets that enhance your offerings, not cannibalise them. The mechanisms behind workshops and webinars is a whole other article, so feel free to speak to one of our specialists if you want to try a programmed set of events? For example, have you ever considered partnering with complementary organisations to help attract the audience and offer visitors something extra?

TIP 7. Interactive Online Tools

Enhance customer engagement and provide personalized insights by incorporating interactive online tools such as coverage calculators and risk assessment quizzes into your website. These tools not only attract potential clients but also offer them valuable, tailored information about their insurance needs, helping them make informed decisions and increasing their likelihood of choosing your services.

TIP 8. Social Media Engagement

Leveraging social media platforms is crucial for interacting with customers, sharing valuable content, and showcasing positive experiences. However, it's not enough to simply post updates; true engagement involves actively participating in conversations. Dedicate time each month to comment on, like, and share your target clients' posts. This deeper level of interaction builds stronger relationships and demonstrates genuine interest in their needs and feedback.

TIP 9. Localised Marketing

Tailoring your marketing efforts to specific geographic regions or communities can significantly enhance your local presence and address unique local needs and preferences. By focusing on localised marketing, you not only improve your search engine optimisation but also build stronger connections with potential customers in those areas. This targeted approach ensures your messaging resonates more effectively, driving better engagement and fostering trust within the community.

TIP 10. Partnerships With Local Businesses

Collaborate with local businesses to offer joint promotions or discounts, expanding your reach within the community. There will be numerous local physical and local meet ups to attend and while you will have to be careful with your time, they can provide new connections and social media content for you to post. You might decide to host your own workshops, distribute informative materials to educate customers on coverage options, benefits, and risk management strategies. While local businesses may need insurance advice, so will their employees and partners. So by making your business approachable will help differentiate you from your competition. 

TIP 11. Email Marketing Campaigns

Develop targeted email campaigns that provide relevant information, updates, and promotions to subscribers. Email remains valid for insurance companies due to its reliability, wide reach, cost-effectiveness, and ability to provide detailed, personalized information securely, ensuring efficient communication with policyholders. However, make sure that you personalise your content with engaging, relevant information and do not forget to include your calls to action! (Read, "Calls to Action Are Underrated"). It is advisable to use a reputable email sender so you can keep track of emails and adhere to GDPR. If you need to learn more, then jump on our LiveChat on our website and we can discuss further LIVECHAT

TIP 12. Customer Testimonials

Showcase customer testimonials and success stories to build credibility and trust with potential customers. These can be written or video testimonials and talk about the challenges your company addressed for the end user. Customer testimonials build trust, enhance credibility, and attract new clients by showcasing positive experiences. They provide social proof, validate services, and help differentiate insurance companies in a competitive market.

Finally

The campaign 'Do More In '24!' Has been written to offer insurance companies 24 hot marketing tips throughout 2024. Subscribe and we'll send you these Secret Source hints and tips exclusively to your inbox as they are released. These ideas have been proven to work for Insurance main insurers and brokers alike.