Your Go-To Business Report for Marketing and Sales Research
Consumer habits are changing ... drastically. That's the driving force behind inbound, after all. What your customers want today is different than what they wanted 10 years ago. That means we must change the way we market and sell to match the way people actually want to shop and buy.
Lucky for you, we've been tracking these shifts for the past eight years. Below, you’ll find the 2017 State of Inbound report, covering the top challenges and priorities facing marketers and sales reps today, as well as a glimpse into future trends and channels that will soon affect the way we all do business. The inbound journey for marketers, salespeople, and executives alike is just getting started.
Together, let's adapt for the age of the buyer... the inbound way!
63% of marketers say their top challenge is generating traffic and leads.
38% of salespeople say getting a response from prospects is getting more difficult.
61% of marketers believe their organization's marketing strategy is effective.