World Book Day
Embrace the ‘Never Normal’
2020 was all about adapting to 'the new normal.' Peter Hinssen encourages meeting the future challenges of the 'never normal' — a reality where change is constantly triggered by 'seismic shocks' like the COVID-19 pandemic. (source: https://www.pcma.org/peter-hinssen-embrace-never-normal/)

Hinssen’s passion for technology and innovation is evident in his recently published fifth book, The Phoenix and the Unicorn: The Why, What and How of Corporate Innovation — which focuses on how traditional businesses can find ways to reinvent themselves.
With the backdrop of the global pandemic and a tough business climate, if you run a business, then we encourage you to read this book, which might just inspire and educate you in becoming the next Phoenix!
Follow Secret Source on our social channels!
National Clean Out Your Computer Day
B2B Marketing Spend