World Book Day
Embrace the ‘Never Normal’
2020 was all about adapting to 'the new normal.' Peter Hinssen encourages meeting the future challenges of the 'never normal' — a reality where change is constantly triggered by 'seismic shocks' like the COVID-19 pandemic. (source: https://www.pcma.org/peter-hinssen-embrace-never-normal/)
Hinssen’s passion for technology and innovation is evident in his recently published fifth book, The Phoenix and the Unicorn: The Why, What and How of Corporate Innovation — which focuses on how traditional businesses can find ways to reinvent themselves.
With the backdrop of the global pandemic and a tough business climate, if you run a business, then we encourage you to read this book, which might just inspire and educate you in becoming the next Phoenix!
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