Secret Source Marketing | Marketing Agency in Software & Professionals
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How To: Get Your Brand on the Shortlist!

Posted by Jay on Thursday, August 24, 2017

To get on the shortlist, you will be competing against other organisations offering a product or service that is very much comparable to yours on the exterior.

Topics: Marketing, Sales Leader, Lead Generation

94% of buyers unsubscribe to email, the GDPR and Data Protection Bill

Posted by Jay on Tuesday, August 8, 2017

As a business leader, the importance of the impending changes to data protection regulation will be no surprise. The digital economy is growing and so is the need for international consistency around data protection laws, safeguarding individuals’ personal information.

We help CEOs, Sales Directors and Marketing Directors achieve results with inbound marketing.

Posted by Jay on Thursday, August 3, 2017

With experience using marketing automation platforms, our Source In methodology ensures our clients achieve results: 

Six Reasons to Start Your Inbound Marketing Strategy Today

Posted by Jay on Wednesday, July 19, 2017

The changing behaviours of people mean that traditional marketing campaigns such as cold calls, cold emails and snail mail are being tuned out. This disruption in marketing means that customers are opting to seek out the information we need ourselves.

Topics: Marketing

10 Websites For Beautiful and Free Stock Photography

Posted by Jay on Wednesday, July 5, 2017

Imagery plays an important role in design, but the cost of some stock imagery sites has created a barrier. Moreover, affordable stock photography can result in cliched and tacky images.

 

Thankfully, there is an increasing number of websites offering beautiful photography for free. This is made possible as they use images that are free from copyright restrictions or licensed under creative commons public domain dedication.

Topics: Design, Marketing

Rate My Business! Why You Need Google Reviews

Posted by Jay on Wednesday, June 28, 2017

Appearing in organic searches, reviews are increasingly important to your search rankings. Not only does it appear that Google is giving greater weighting to businesses that are receiving reviews, it seems that star ratings from third party review sites are taken into consideration.

Topics: Marketing, Sales Leader, Lead Generation

6 Reasons Why Your Business Needs Video

Posted by Nick Carlson on Monday, June 26, 2017

Everyday, YouTube videos generate billions of views of hundreds of millions of hours of footage. This doesn't include videos hosted on other platforms.

 

With such a large audience, can you afford not to use video in your marketing activities? 

Topics: Marketing

Are You 'That Guy' at The Party?

Posted by Jay on Thursday, May 18, 2017

Have you ever been at a party, and been stuck with ‘that guy’ who won’t stop talking about themselves? Although we are polite, nod our heads and feign interest, we will also dive at any opportunity to walk away and warn your friends to steer clear!

How Do You Like Your Tea?

Posted by Jay on Thursday, April 6, 2017

 

A great cuppa is about the right combination of brewing time, sugar and milk. Marketing is no different. From understanding your available tools and ingredients to knowing what your customer needs, getting the perfect combination of tactics will help you to achieve your objectives and grow your pipeline. 

Topics: Marketing

Three Hacks to Better Productivity

Posted by Jay on Thursday, March 2, 2017

In our always-on, anywhere, anytime, mobile culture, we are constantly trying to find new ways of getting more time. Whilst we may have exactly the same hours in a day as Einstein, Aristotle and Edison, we are dealing with an unprecedented number of priorities and distractions.

Topics: Marketing, CEO, Sales Leader