Secret Source Marketing | Marketing Agency in Software & Professionals
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Why your business needs marketing automation

Posted by Nick Carlson on Friday, July 6, 2018

 

Whatever the size or nature of your business, there are lots of moving parts. You still need to keep engaged with your marketplace; the people who don’t know you, nurturing prospects, retaining clients and incentivising business partners.  

 

Marketing automation systems, used by millions of companies globally, manage tasks such as e-mails and social media updates, ensuring tailored, relevant messaging and are proven to professionalise the process, save time and provide valuable insights. 

 

It’s easy to understand why companies in a high growth mode or are large enough to fund and run such a system would consider the investment this involves. However, start-ups and companies who need to re-evaluate their marketplace are also increasingly turning to automation systems to help with their strategy. 

You know what GDPR is...but don't forget PECR

Posted by Helen on Friday, June 22, 2018

 

In May, organisations across Europe and beyond were frantically trying to get their houses in order before the General Data Protection Regulation (GDPR) came into force. Whilst an important step-change for data protection, it overshadowed the long-standing Privacy and Electronic Communications Regulation (PECR).  

Key benefits of employing contingent marketing talent

Posted by Jay on Friday, June 15, 2018

 

With contingent workers (freelancers, independent contractors and consultants) on the rise in many industries, there has been a shift that allows businesses to draft in specialist skills where it would have been otherwise too expensive or unjustifiable to hire a full time employee.

 

How to avoid the biggest marketing budget mistakes

Posted by Nick Carlson on Friday, June 8, 2018

 

Assigning budget to marketing activity has often been seen as laborious, un-scientific and seemingly arbituary. Whilst spend for other business areas such as HR and IT can see return on investment almost immediately, marketing spend is a dark art. Whilst no two businesses are the same, our combined experience in B2B organisations of over 50 years has shown some trends in how marketing budgets are managed. 

Topics: CEO, Sales Leader, Budget

Our essential guide to GDPR is here!

Posted by Jay on Tuesday, May 29, 2018

 

What to look for in new CRM

Posted by Jay on Wednesday, May 2, 2018

 

If you're trying to transition away from spreadsheets, have outgrown your current CRM or are just plain fed up with your existing system, then it’s time to look at alternative solutions!

Successful lead generation

Posted by Jay on Tuesday, November 28, 2017

Lead generation for software companies has been turned on its head. Emails and cold calling are less effective and while there's still a place for events that deliver qualified sales leads, your buyers are online and it's where your rivals are and where you need to be.

 

Not enough sales leads to hit the revenue target?

Posted by Jay on Wednesday, November 15, 2017

 

Increase sales qualified leads by 50% in your software company

Lead generation for software companies can be unpredictable. If you need more leads to feed the sales engine, read on. SaaS products have driven the proliferation of new entrants into the market which means your buyers no longer have a shortlist of providers and instead start their search online for software solutions.

Your Go-To Business Report for Marketing and Sales Research

Posted by Jay on Wednesday, October 25, 2017

Consumer habits are changing ... drastically. That's the driving force behind inbound, after all. What your customers want today is different than what they wanted 10 years ago. That means we must change the way we market and sell to match the way people actually want to shop and buy.

How To: Achieve Your Year-End Targets

Posted by Jay on Thursday, September 14, 2017

As the countdown begins towards year-end, CEOs, Sales Leaders and Financial Directors are in a furious race to ensure that in-year targets are achieved by their sales and marketing teams. There are two key challenges that business leaders are facing to achieve this objective; not enough momentum, and not enough of the right leads.

 

How To: Get Your Brand on the Shortlist!

Posted by Jay on Thursday, August 24, 2017

To get on the shortlist, you will be competing against other organisations offering a product or service that is very much comparable to yours on the exterior.

Topics: Marketing, Sales Leader, Lead Generation

94% of buyers unsubscribe to email, the GDPR and Data Protection Bill

Posted by Jay on Tuesday, August 8, 2017

As a business leader, the importance of the impending changes to data protection regulation will be no surprise. The digital economy is growing and so is the need for international consistency around data protection laws, safeguarding individuals’ personal information.

We help CEOs, Sales Directors and Marketing Directors achieve results with inbound marketing.

Posted by Jay on Thursday, August 3, 2017

With experience using marketing automation platforms, our Source In methodology ensures our clients achieve results: 

Six Reasons to Start Your Inbound Marketing Strategy Today

Posted by Jay on Wednesday, July 19, 2017

The changing behaviours of people mean that traditional marketing campaigns such as cold calls, cold emails and snail mail are being tuned out. This disruption in marketing means that customers are opting to seek out the information we need ourselves.

Topics: Marketing

10 Websites For Beautiful and Free Stock Photography

Posted by Jay on Wednesday, July 5, 2017

Imagery plays an important role in design, but the cost of some stock imagery sites has created a barrier. Moreover, affordable stock photography can result in cliched and tacky images.

 

Thankfully, there is an increasing number of websites offering beautiful photography for free. This is made possible as they use images that are free from copyright restrictions or licensed under creative commons public domain dedication.

Topics: Design, Marketing

Rate My Business! Why You Need Google Reviews

Posted by Jay on Wednesday, June 28, 2017

Appearing in organic searches, reviews are increasingly important to your search rankings. Not only does it appear that Google is giving greater weighting to businesses that are receiving reviews, it seems that star ratings from third party review sites are taken into consideration.

Topics: Marketing, Sales Leader, Lead Generation

6 Reasons Why Your Business Needs Video

Posted by Nick Carlson on Monday, June 26, 2017

Everyday, YouTube videos generate billions of views of hundreds of millions of hours of footage. This doesn't include videos hosted on other platforms.

 

With such a large audience, can you afford not to use video in your marketing activities? 

Topics: Marketing

Are You 'That Guy' at The Party?

Posted by Jay on Thursday, May 18, 2017

Have you ever been at a party, and been stuck with ‘that guy’ who won’t stop talking about themselves? Although we are polite, nod our heads and feign interest, we will also dive at any opportunity to walk away and warn your friends to steer clear!

How Do You Like Your Tea?

Posted by Jay on Thursday, April 6, 2017

 

A great cuppa is about the right combination of brewing time, sugar and milk. Marketing is no different. From understanding your available tools and ingredients to knowing what your customer needs, getting the perfect combination of tactics will help you to achieve your objectives and grow your pipeline. 

Topics: Marketing

Three Hacks to Better Productivity

Posted by Jay on Thursday, March 2, 2017

In our always-on, anywhere, anytime, mobile culture, we are constantly trying to find new ways of getting more time. Whilst we may have exactly the same hours in a day as Einstein, Aristotle and Edison, we are dealing with an unprecedented number of priorities and distractions.

Topics: Marketing, CEO, Sales Leader