Why a Unified Sales and Marketing CRM is Essential for Business Growth
In today’s fast-paced business landscape, the pressure on CFOs to deliver growth while managing costs has never been greater. Enter Fractional Marketing—an agile, cost-effective solution that’s transforming how modern businesses approach marketing.
At Secret Source Marketing, we’ve seen a surge in demand for Fractional Marketing Teams and Leaders, and it’s easy to understand why: this model delivers blue-chip marketing talent, without the hefty overheads.
What is Fractional Marketing?
Fractional Marketing refers to hiring part-time or outsourced marketing professionals—either leaders or full teams—on a flexible basis. This can include Fractional CMOs, Marketing Directors, Managers, and Coordinators, all working together under a cohesive strategy.
It’s like having a full-service marketing department—but only paying for what you need, when you need it.
.jpg?width=305&height=203&name=Secret%20Source%20Consulting%20(1).jpg)
Strategic Leadership First, Then Tactical Execution
Hiring a Fractional Marketing Leader gives your business direction. They work alongside your leadership team to steer the marketing strategy, set KPIs, and define growth milestones.
But strategy alone isn’t enough. It has to be executed—and this is where a Fractional Marketing Team becomes invaluable.
Our Fractional Teams can deploy rapidly, anywhere in the world. We bring a squad of experienced marketers: Directors, Managers, Coordinators, and Secret Source Specialists who handle everything from campaigns to content creation, digital media, and analytics.
3 Key Benefits of Using a Fractional Marketing Team
1. Massive Cost Savings
Hiring full-time senior marketers, supporting staff, and agencies racks up quickly. You also absorb hidden time costs—appraisals, sick days, holidays, management overhead. With Secret Source, CFOs are saving up to 70% on their overall marketing spend.
2. Speed of Deployment
No waiting weeks for onboarding, briefing, or recruitment. Our teams are structured and ready to go. We deploy fast, meaning your marketing doesn’t stall while you're trying to hire or brief.
3. No Pitching, Just Doing
Forget endless rounds of agency pitching or freelancer searching. With our flat annual fee, there are no hidden surprises. You’ll get consistent delivery, right-sized to your growth stage—whether that’s scaling up or trimming back.
How Much Could You Save? A Simple 3-Step Process
-
Book a Discovery Call – We’ll understand your current structure, goals, and pain points.
-
Receive a Cost Comparison Report – See your current spend versus what a fractional team would cost.
-
Try a Pilot – Engage us for six months and see the results for yourself before committing long term.
What Should My Marketing Spend Be?
According to Gartner, companies typically allocate 9.1% of their total revenue to marketing. However, most companies still struggle to get value from that investment due to inefficiencies, poor strategy, and fragmented execution.
Fractional Marketing ensures that your budget is going towards doing the right things—not just filling seats.
Common Concerns (and Why They Don’t Hold Up)
“But we’d have to share them with other businesses…”
True—but this actually keeps your marketing team sharp, engaged, and constantly learning. They’re exposed to different industries, trends, and ideas—bringing that insight back to your business.
“They won’t get our market…”
Also valid. That’s why we build your team with the right people who understand your market and rally around your brand. We’re not just assigning random freelancers—we build a fractional team who get it.
“Can they work with our current team?”
Absolutely. In fact, this model often motivates existing in-house marketers, who feel supported by a structured resource focused solely on execution. It’s a morale boost and a force multiplier.
The Alternatives? They’re Not Designed for Growth
Let’s be real—most alternatives are not growth-friendly:
-
Freelance platforms like People Per Hour are fragmented and lack strategic cohesion.
-
Marketing consultants give great advice, but they don’t stick around to execute the plan.
-
Traditional agencies require constant management, multiple briefings, and often high costs. You may even need multiple agencies to achieve the same results one fractional team can.
The Smart Move for Smart CFOs
If you’re a CFO looking for:
-
Predictable, flat-fee marketing costs
-
A rapid route to results
-
Strategic leadership plus tactical firepower
-
Cost savings of up to 70%
Then it’s time to try Fractional Marketing with Secret Source.
Why not try it for six months and see the benefits for yourself?
You’ve got everything to gain—and 70% of your marketing spend to potentially save.
